Mac

MAC’s Apology for Juarez Makeup Line: Effective and Authentic

August 5, 2010

Tweet It’s not often that I get to follow up a post about an organization’s disappointing actions with a post celebrating that very organization’s next step. Given how easy it is to pay attention to and be outraged by the bad actions, it is all the more important to devote some energy to positive resolutions– […]

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Does the iPad Signal a Change in Apple’s Core Brand & Identity?

February 2, 2010

Tweet If products reflect an organization’s values and an organization’s identity, does Apple’s new iPad tell us something about where Apple as a company is headed? And, if that’s where Apple is going, do we all want to go there too? Here’s a proposition: Apple as an organization is changing, from an organization that’s “about” […]

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