Tag: greenwashing
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BP’s Beyond Petroleum: Hypocrisy, or caught in the act of learning?
Some people actually believe(d) that BP was making an authentic effort to move “Beyond Petroleum”. I was quite surprised to discover this early in June, in conversation with an organizational change consultant who specializes is sustainability change. This consultant explained that, in contrast to other energy companies that he had worked with, BP was making…
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Authentic Organizations Turn Green from The Inside Out
How does an Authentic Organization create green products? In her advice to organizations that want to reposition their corporate brands as “eco-friendly”, Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius explains: Your customers aren’t going to believe messages claiming your (corporate) brand…
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Faking an Identity: How Inauthentic Organizations Dress Up
Special Halloween Edition In the spirit of Halloween, a time of costumes, treats and tricks, I’m inspired to start a list of ways that organizations dress themselves up so that they appear to be what they are not. Some of these terms and concepts are familiar. Some terms I’ve invented (4, 5, 6) and two…