October 21, 2010
Tweet If you were building an organization from the ground up, how would you “build authenticity in” from the very start? I had the chance to ask this question of Cindy Gallop, an entrepreneur and marketing/advertising/branding guru, who is the CEO of a start-up called IfWeRanTheWorld. IfWeRanTheWorld and Cindy have both been recommended to me […]
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May 1, 2008
Tweet What are for-profit organizations to do, if they want to pursue social purposes and be authentic? Until recently, organizations facing this authenticity dilemma had three options. They could: Attempt to manage the incongruence between their actions and their identity, and forgo authenticity, Resolve the inconsistency by giving up for-purpose actions and become an authentic […]
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