Tag: fake names
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Faking an Identity: How Inauthentic Organizations Dress Up
Special Halloween Edition In the spirit of Halloween, a time of costumes, treats and tricks, I’m inspired to start a list of ways that organizations dress themselves up so that they appear to be what they are not. Some of these terms and concepts are familiar. Some terms I’ve invented (4, 5, 6) and two…
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An Authentic News Organization Doesn’t Photoshop Pictures
Show me a liberal — heck , show me a thoughtful American — and I will show you a person who says that the name "Fox News" is an oxymoron. With their fake name, Fox News claims that it is a news organization. Fox News works very hard to make viewers think that what they…
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Fake Names for Authentic Organizations? Thornberg & Forester
Is this organization being authentic by giving itself a fake name? photofrom digitalcontnentproducer.com There’s a funny little news tidbit in Sunday’s New York Times Business section, right below Tommy Hilfiger’s engagement announcement (as if that’s business news?). It’s a paragraph about a design & communications firm, Thornberg & Forester . Neither Thornberg nor Forester exist…