Tag: example of being authentic

Here’s a great example of the concepts of "Co-donating", "Perkonomics", "Brand-butlering" and "Trynomics" — all at once. For anyone else who’s a business book junkie like me, this offer is hard to resist. It’s also a great example of being authentic. From the folks at ChangeThis and 800-CEO-READ : Continuing a tradition we began last…