Tweet The ‘Brand of Men’s Figure Skating’ is broken. The brand lacks coherence, it isn’t compelling, and sometimes it isn’t even attractive. And it’s all because of what those guys wear. In an ideal world, the Brand of Men’s Figure Skating reflects a hearty frisson between between the brand’s two defining attributes: Athleticism & Artistry. […]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 