enterprise social media

Growing Social: 4 Different Paths to Social Organizations

October 26, 2011

Organizations can ‘grow social’ through 4 different paths, driven by technology, social business, collective values, and ‘product’ resonance. Two of these paths are more likely than the others to create organizations that are authentically social. Can you guess which two, and why?

Read the full article →

Purpose is the Killer App: Why Organizations Need Social Business Tools

July 12, 2011

Tweet What will it really take to get organizations to adopt social media tools inside the enterprise? Mere numbers won’t compel us, so don’t count on ROI. The shiny object syndrome won’t hold our attention, so back off with the bells and whistles. And, please, don’t work on us with peer pressure. We’re above trying […]

Read the full article →