June 9, 2011
Tweet “Social Business” is coming to your organization, whether you’re ready or not. Social business tools, also known as enterprise social media or systems of engagement, are increasingly being advocated by vendors and consultants as tools that help any organization do its work better. But, while the influx of social tools could really benefit your […]
Read the full article →
June 6, 2011
Tweet Why do we really need to log in to websites we use all the time? Why do those logins really matter, to us personally? Logins matter for three reasons– two that are predictable, and one that’s rather surprising. 1. Website logins improve the targeting of the site itself, in ways that benefit the organization. […]
Read the full article →
Active Lurkers: How Idea Lovecats Demonstrate Engagement
March 18, 2010Tweet Many of us bloggers look at the disparity between the number of visitors to our blogs and the number of comments on our blogs, and weep shake our heads. Why is the ratio of unique visitors to commenters 683 to 1? Or 389 to 5? Or 200 to 0? What are those other 682, […]