October 1, 2009
Tweet When you think about “the organization” or “your organization”, do you simultaneously overlook the actual people in it? This tension between thinking of an organization as an entity and simultaneously recognizing that it is also a collection of individuals runs through all our conversations about organizations. When managers and leaders are considering their organization’s […]
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June 24, 2009
Tweet Sometimes the distinctions between terms are irrelevant; they don’t make much of a difference. Not so with the distinction between employEE branding and EmployER branding. Just the switch of one letter, and the switch of the organization’s focus, makes all the difference. EmployER Branding EmployER branding is all about creating a sense of place. […]
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