February 16, 2008
Tweet “Mom, this company really shows their believingness.” So said my nine-year-old daughter. She had just noticed that the tag hanging from the T-shirt I gave her for Valentine’s Day was made from “100% post-consumer waste”. She already knew that the T-shirt was from a company called PositiviTee, that the graphic image printed on the […]
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January 12, 2008
Tweet The authenticity paradox, as defined by James H. Gilmore and B. Joseph Pine II in their book “Authenticity: What consumers really want”, contains the following axioms: If you are authentic, you don’t have to say you’re authentic. If you say you’re authentic, then you’d better be authentic. It’s easier to be authentic, if you […]
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