Tag: Dawn Dishwashing Liquid
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Authentic CSR: Should Dawn publicize its involvement in Oiled Bird Rescue?
Procter & Gamble and its Dawn Dishwashing Liquid are the targets of criticism and cynicism for their efforts to help the International Bird Rescue Research Center save birds who have been wounded by BP’s Oil Spill. While I’m quick to criticize any organization that promotes its Corporate Social Responsibility (CSR) efforts when all they care…