May 6, 2010
Tweet [I can’t really find a link between these ideas and concepts of authenticity, but I had to write this anyway. So go easy on me with this one…] My recent visit to Pompeii offered me a great example of an organization that isn’t working. Cultural Organizations Must Work on Two Dimensions Every organization has […]
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May 4, 2010
Tweet It seems that you can’t escape the demands of rebranding, even if you go back 2282 years. In one of the more intriguing examples of rebranding I’ve seen in a while, the world historical site of the City of Pompeii is currently engaged in its own rebranding campaign. The ‘old’ brand of Pompeii To […]
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