May 27, 2011
Tweet To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link between reputation claims and real features, and it’s the PR professional’s job to explain a link between claims and real features. (This post is […]
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August 26, 2010
Tweet I’m a supporter of LGBTQx rights and of organizational diversity. As an individual, I’m not likely to do much to boycott Target in response to Target’s $150,00 contribution to an anti-gay, pro-bigotry gubernatorial candidate. But, if I were Target’s business customer, business supplier, stakeholder, or other important large stakeholder, I would make a bit […]
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