Cindy Gallop

Why Be Disruptive, When You Can Be Generative? Friday Afternoon with MakeLoveNotPorn

May 23, 2014

Tweet Some businesses aim to make money. Some businesses aim to disrupt their industries. The very best businesses aim even higher — to generate new opportunity for each and every stakeholder. It was Friday afternoon clean-up-my-office time. That ‘end of the year, has it come down to this?’-moment of reckoning. Maybe while I sort out piles and […]

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Are All Generative Businesses a Little Naughty? The case of MakeLoveNotPorn

April 3, 2014

Tweet No startup challenges our norms about ‘appropriate business’ more than MakeLoveNotPorn. MakeLoveNotPorn (MLNP) is a user-generated crowdsourced video platform that celebrates “real world sex”. MLNP is a legal, lucrative, and liberatory disruptor of the adult entertainment industry. It’s also a profoundly generative business. MLNP is generative not because it’s naughty, but because of how it’s […]

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Action Branding: Using activity streams to authenticate identity claims

March 23, 2011

Tweet Action Branding is the concept that brands are the sum of their actions. — Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, and thus authenticate, the character, values and purpose they claim to have. — Social media creates opportunities for individuals and organizations to track, organize […]

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Authentic From the Start-Up: 4 Tips from Cindy Gallop and IfWeRanTheWorld

October 21, 2010

Tweet If you were building an organization from the ground up, how would you “build authenticity in” from the very start? I had the chance to ask this question of Cindy Gallop, an entrepreneur and marketing/advertising/branding guru, who is the CEO of a start-up called IfWeRanTheWorld. IfWeRanTheWorld and Cindy have both been recommended to me […]

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