Tag: brands and identity
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You don’t have to ‘live the brand’ to give the brand
“Living the Brand”, an internally-focused branding strategy heralded by marketing gurus , is being touted in the March 2008 issue of the Harvard Business Review. HBR features a case discussion about how to achieve organizational authenticity at the fictional Hunsk motorcycles. Marty, Hunsk’s new marketing manager, is intent on reinvigorating Hunsk’s brand by making it…