Tag: Branding
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What Do Sarah Palin, Bill Marriott and John Templeton, Jr. Have In Common?
They are all damaging some organization’s reputation, by causing "collateral reputation damage ® ". Sarah Palin is causing collateral reputation damage to Palin Wine. Bill Marriott is causing collateral reputation damage to The Marriott Hotels & Resorts Corporation. John Templeton Jr., MD, is causing collateral reputation damage to the John Templeton Foundation . Palin, Marriott…
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Authentic Organizational Partnerships: Co-Branding and The Abercrombie & Fitch Trauma Center
(photo from TheConsumerist) In an earlier post we considered how the new name of the Abercrombie & Fitch Trauma Center might affect the Center’s employees. Here, let’s consider why a partnership between Abercrombie & Fitch and the Columbus Children’s Hospital is inauthentic. And, let’s consider what criteria should be used to evaluate whether a partnership…