November 3, 2009
Tweet We need to go beyond dress codes and consider “Look Codes” for the work avatars that employees use online. Online look codes will help employees translate the qualities of their organization’s brand into the avatars they create for themselves. Organizations should care about their members’ work avatars because these avatars are representing the organization, […]
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February 22, 2008
Tweet “Living the Brand”, an internally-focused branding strategy heralded by marketing gurus , is being touted in the March 2008 issue of the Harvard Business Review. HBR features a case discussion about how to achieve organizational authenticity at the fictional Hunsk motorcycles. Marty, Hunsk’s new marketing manager, is intent on reinvigorating Hunsk’s brand by making […]
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