Tag: authenticity and distinctiveness
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Authentic Competitive Distinctiveness — It’s all in the details
There’s a great photo in the New York Times (May 19, 2011) of a whitepaper chart created to manage the Delta-Northwest Merger’s Long and Complex Path. The chart is full of of post-its, probably more than 200 of them. Each post-it reflects a point where the systems and processes of the organizations need to be…
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Can an organization be too different?: The Strategic Value of Optimal Distinctiveness
Can an organization be too different? I spend a lot of time with organizations that are trying to strengthen the perception that they are different, so that they can distinguish themselves from their competition. They want their customers to see that they offer something that no other organization can. Because being different is critical to…