February 18, 2009
Tweet In nearly every corner of my blogging universe, someone is excited about Twitter. Other organizations & leadership bloggers, social media experts, branding experts, and even my info junkie friends are all finding something useful in the opportunity to share information in the super-condensed form of 140 characters. We think that Twitter is a tool […]
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November 17, 2008
Tweet Claiming your authentic identity can be good for your organization. Sometimes, getting back to the core of “who you are” can help your organization create a distinctive position relative to competitors. This is the reasoning behind the new ad campaign by Musselman’s (the company photo credit : fauxto_digit that makes applesauce, apple juice, and […]
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