April 13, 2011
Tweet “Systems of engagement.” Isn’t that an evocative term? The minute I read it, I knew that the term “systems of engagement” captured something important–but what? I searched the web, I even consulted Quora, but I found no definition of “systems of engagement” that incorporates all that the term evokes for me. So at the […]
Read the full article →
January 24, 2009
Tweet Here’s a great example of the concepts of "Co-donating", "Perkonomics", "Brand-butlering" and "Trynomics" — all at once. For anyone else who’s a business book junkie like me, this offer is hard to resist. It’s also a great example of being authentic. From the folks at ChangeThis and 800-CEO-READ : Continuing a tradition we began […]
Read the full article →