May 25, 2010
Tweet Gotta love those folks at Zappos. They screw up, they explain, they apologize, and they fix it. And we applaud. Why? Because Zappos’ actions support the company’s stated purpose, and Zappos’ actions support its claims about who they are as a company. It’s Authenticity in Action. The Zappos’ Mistake Story in a Nutshell An […]
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April 1, 2010
Tweet I’m not sure whether Naomi, Linda, Tatiana, Christy, or Cindy are really on Twitter, but if they are, their strategy probably involves one of five “supermodels” of Twitter participation. [Yes, that’s what we call a bait ‘n switch, but since you’re more interested in Twitter than in Supermodels, you don’t really mind, right?] If […]
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Active Lurkers: How Idea Lovecats Demonstrate Engagement
March 18, 2010Tweet Many of us bloggers look at the disparity between the number of visitors to our blogs and the number of comments on our blogs, and weep shake our heads. Why is the ratio of unique visitors to commenters 683 to 1? Or 389 to 5? Or 200 to 0? What are those other 682, […]