October 8, 2008
Tweet People are hungry for authentic leaders and authentic organizations . Assessing an organization’s authenticity or a candidate’s authenticity is one way that we gauge where to place our trust. To entice people to trust us, we need to make them think the organization is authentic. Sometimes, we may even want to create "Fake Authenticity" […]
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October 3, 2008
Tweet In my earlier post, Use Real Authenticity to Establish Fake Authenticity: Sarah Palin shows organizations how , I argue that Palin is a useful role model for organizations in the way that she has gone about creating "Fake Authenticity." Establishing Fake Authenticity has two steps, and in this post I’ll discuss Step 1: Creating […]
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