February 25, 2009
Tweet A few weeks ago, Steven H. Korman published a provocative Open Letter to CEOs in the NYTimes and the Philadelphia Inquirer. Asking other CEOs to avoid layoffs, Korman urged corporate executives to focus less on protecting stock price, profits, and the short term, and focus more on protecting the people who are working hard […]
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February 4, 2009
Tweet How does an Authentic Organization create green products? In her advice to organizations that want to reposition their corporate brands as “eco-friendly”, Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius explains: Your customers aren’t going to believe messages claiming your (corporate) […]
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