May 10, 2008
Tweet Here is a video clip of Andrew Kassoy, a co-founder of the B Lab (the non-profit that has set up the B Corporation structure) speaking at a Stanford Entrepreneurship seminar in February of 2008. It’s interesting to hear the argument behind the B Corporation straight from the folks who thought of it! Marrying Socially […]
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May 1, 2008
Tweet What are for-profit organizations to do, if they want to pursue social purposes and be authentic? Until recently, organizations facing this authenticity dilemma had three options. They could: Attempt to manage the incongruence between their actions and their identity, and forgo authenticity, Resolve the inconsistency by giving up for-purpose actions and become an authentic […]
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