July 3, 2008
Tweet Is this organization being authentic by giving itself a fake name? photofrom digitalcontnentproducer.com There’s a funny little news tidbit in Sunday’s New York Times Business section, right below Tommy Hilfiger’s engagement announcement (as if that’s business news?). It’s a paragraph about a design & communications firm, Thornberg & Forester . Neither Thornberg nor Forester […]
Read the full article →
June 12, 2008
Tweet Does an organization’s authenticity protect it somehow, and make it stronger? S houldn’t it be harder to influence, harder to infiltrate, harder to damage an organization where identity, image and action support each other? Whenever I noticed an organization differ from its industry’s norm, or noticed a subsidiary doing something completely different from its […]
Read the full article →