October 21, 2010
Tweet If you were building an organization from the ground up, how would you “build authenticity in” from the very start? I had the chance to ask this question of Cindy Gallop, an entrepreneur and marketing/advertising/branding guru, who is the CEO of a start-up called IfWeRanTheWorld. IfWeRanTheWorld and Cindy have both been recommended to me […]
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September 30, 2010
Tweet If women had designed Facebook, maybe it wouldn’t feel … So cold. So rectangular. So static. So emotion-less. So linear. So blue. So hierarchical. So rigid. So ego-centric. So boring. If women had designed Facebook, maybe it would be: Warmer. More welcoming. Flexible. Expressive. Inclusive. Emotional. Aesthetically inviting. Personalizable. Collaborative. Dynamic. Intimate. Engaging. Flow-y. […]
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Personal Branding: It’s Different for Girls
November 12, 2010Tweet Personal branding is inescapable.¹ A person simply cannot participate in online forums, much less in their full career, without deliberately or unintentionally crafting and framing the way that they are seen by others. However, while personal branding is inescapable, it isn’t easy to make it work in our favor. Personal branding is fraught with […]