Employees/Individuals

Tweet Yourself Like the Person You Want to Be

February 18, 2009

Tweet In nearly every corner of my blogging universe, someone is excited about Twitter. Other organizations & leadership bloggers, social media experts, branding experts, and even my info junkie friends are all finding something useful in the opportunity to share information in the super-condensed form of 140 characters. We think that Twitter is a tool […]

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Wearing the Brand: Good idea, bad execution by Thai Highway Police

February 10, 2009

Tweet Employees are often asked to wear clothing and accessories that visually reflect how their organization wants others to see it. Anyone who’s seen a Southwest Airlines employee in shorts and a polo shirt, a New York Symphony Orchestra violinist in his tuxedo, or Jennifer Aniston sporting some "flair" has seen employee branding in action, […]

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Reputation, Beyond Authenticity

February 1, 2009

Tweet We’re delighted to feature a guest post from Mignon van Halderen, an expert on Organizational Reputation Management. Mignon is Assistant Professor at the Rotterdam School of Management (RSM), Erasmus University. At RSM, Mignon works in the Corporate Communication Centre where she combines teaching and applied research projects within the fields of Reputation Management and […]

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The Only Harvard Business Review Article You Need to Read

January 27, 2009

Tweet Rarely am I inspired by the Harvard Business Review. Despite Harvard Business Review’s efforts to revamp their print edition (with a zippier format, hip graphics and bite-size summaries) and to expand their online initiatives, HBR has always felt behind the times. Even when HBR has addressed issues critical to my own research or summarized […]

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Employee Branding in Reverse: Satyam Scandal turns employees into Untouchables?

January 22, 2009

Tweet (photo of Satyam colleagues by Tony George) When the organization you work for is involved in a major ethics scandal– does this mean that you and all other members are ‘marked’ too? And does this make sense? Yes. When the organization that you are part of becomes tainted by a public scandal, you and […]

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What if … Executive Compensation was based on Sustaining Organizational Authenticity?

January 3, 2009

Tweet I’m a big fan of linking compensation to business outcomes … as long as the amount of compensation isn’t vulgar and the right kinds of outcomes are part of the formula. So I was intrigued by a recent article about Ethics and Executive Compensation . Ed Konczal , writing about  over at Corporate Eye […]

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“What if you could buy social justice?” or Does ‘values shopping’ really make a difference?

December 15, 2008

Tweet Can for-profit, for-purpose organizations make a difference, if we patronize them? Thinking about an organization’s authenticity invites us to examine simultaneously what the organization does and how it does it. When we think about organizations being authentic, we assume that organizations have their business purpose — the thing that they’re out there to "do", […]

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What’s Better Than Branding the Organization with the CEO?

December 9, 2008

Tweet Graeme Martin , Director of the Centre for Reputation Management through People at the University of Glasgow, has written an interesting post on his blog, about the Dangers of Branding Leaders . Writing about the practice of creating an organization’s brand / identity from the celebrity personality of the CEO as a strategy for […]

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B Corporations and Employer Branding

November 27, 2008

Tweet Branding your organization as being "for purpose and for profit" might help you attract just the right kind of talented job applicants. At least that’s what the HR Folks at Reece Computer Systems seem to believe. In their job posting for a Consulting Engineer , Reece Computer Systems not only describes the position and […]

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The Case Against a Marriott Boycott: Marriott is not a Mormon organization

November 25, 2008

Tweet Many GLBT-rights and marriage equality rights activists are up in arms in protest against individuals, business and institutions that supported California’s Proposition 8 to ban same-sex marriage. Letters to prominent individual contributors, protests in front of churches, and calls for boycotts figure prominently in these activists’ efforts both to punish the individual, businesses and […]

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