May 1, 2008
Tweet What are for-profit organizations to do, if they want to pursue social purposes and be authentic? Until recently, organizations facing this authenticity dilemma had three options. They could: Attempt to manage the incongruence between their actions and their identity, and forgo authenticity, Resolve the inconsistency by giving up for-purpose actions and become an authentic […]
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May 1, 2008
Tweet The authenticity paradox , as defined by James H. Gilmore and B. Joseph Pine II in their book "Authenticity: What consumers really want" , contains the following axioms: If you are authentic, you don’t have to say you’re authentic. If you say you’re authentic, then you’d better be authentic. It’s easier to be authentic, […]
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