December 9, 2008
Tweet Graeme Martin , Director of the Centre for Reputation Management through People at the University of Glasgow, has written an interesting post on his blog, about the Dangers of Branding Leaders . Writing about the practice of creating an organization’s brand / identity from the celebrity personality of the CEO as a strategy for […]
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December 8, 2008
The December/January 2009 Issue of Fast Company has a lovely online slide-show of the NY Jets facility that follows up on the ideas in my post from September, on the 3 Things The New York Jets Can Teach You About Authenticity. ” The Jets demonstrate in their new facility ways that your organization can use its physical environment — the space where you put yourselves– to help it be more authentic.”

…You can really see why New York Jets EVP Sheehy would say: “Our building is the graduate school of football.”
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