Employee Branding
Employee Branding: Enterprising selves in service of the brand
Abstract
Employee branding is a new twist on identity regulation. Employee branding shapes employees’ behavior so that they project the brand identity of their organization’s products through their everyday work behavior. Employee branding is intended to induce employee-brand identification, a psychological connection between the employee and the brand, to provide an unobtrusive, seemingly unproblematic engine for “on brand behavior”. To introduce organizational scholars to issues involved in employee branding, this essay outlines some of the assumptions, tactics and practices of employee branding. I draw on theories from marketing and organizational studies to define employee-brand identification and to develop a preliminary model of how employee branding programs could induce employee-brand identification. In addition, I raise questions about the relationships between the organization, the employee, and the brand that employee branding reinforces, and propose directions for future research.
Please click on the link below to go to the full paper. Please let me know if you are citing it in your own work.
2/20/11 — I’ve taken down the link to the paper– after getting an email that let me know that a large part of the paper appeared uncredited in someone else’s paper, which was submitted to a conference. If you’d like a copy of the paper, just email me and I’ll be happy to send it to you. cv harquail at authentic organizations dot com
Jan 2014 — Never mind, I’ve put the paper back up here, since it’s hard to keep up with requests for it. Please enjoy, and let me know what parts of the work you find interesting.
Employee Branding Enterprising Selves Harquail (pdf)
{ 152 comments… read them below or add one }
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Belle Pacetes
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Ahmed Al-Sharqi
Dr. Harquail
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Regards ,
Brandon Sham
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ashley
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Regards,
Nhi Pham
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Regards,
Michelle
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Seema
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Dear Author,
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Warm Regards,
Deepshikha
Respected Dr.Hurquail. I will be highly obliged if u will send this article regarding employee branding as soon as possible for my research work in the university. Regards:
Syed Saad Ali
Institute of Management Sciences Multan.Pakistan
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hi i m shweta doing my phd on employee branding and for that i have to prepare a questionnaire for the employees to fill it can any one help me select the best questions for them which reflects the best result of my research work.
thank you
I am working on an employee branding iniative, I would really appreciate being able to read the paper if you could email it to me.
Regards,
Dawn
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hii…
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garima
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Gwen
Dr. Harquail, please I like to have a full copy of the paper. I am an MBA student writing on employee branding
I am very curious to know how employee branding can be used to improve the image of older employees in an organisation, and I want to work with this concept in the flemish government.
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request you to please send me the full text of this very exciting and emerging topic.
Regards,
B. Nanwani
Hi,
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I am a a student of HRM and this is my sub-topic of research.
so sir can u please send me the copy.
Thanking you.
Hi there!
Im currently a third year university student studying contemporary issues in business management, and this paper would be ideal to support a lot of my ideas and theories on my dissertation, which is on employee branding and emotional/ asthetic labour.
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many thanks
Lucy
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Thank you
email: gabipasqual@hotmail.com
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Thankyou
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Thanks!
I’m degree student and i need some information about employee branding… Would you please send me a copy?… Thank you…
Hello can I have a copy of the paper? talking about this topic at my university course of human resource managment would be nice if i can have a read:) thanks
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Sarah Stokes
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Bhasker Yoendra
Assistant Professor in Management
NMREC Hyderabad
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Rita
Dr. Harquail,
I am an MBA student doing a paper on Strategic Human Resources. During my research, I have found your paper and would like to be able to included some of your insights on Employee Branding.
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Rosie
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Affan
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Pankhuri Agrawal
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regard,
Asty
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Very Best regards
Marius
Hello
This is Uma doing my Doctorate in Internal Branding and in the initial stage, Can you suggest me the specific area in Internal branding where research can be done.(research gap) and in which industry also. Besides, is there any standard questionnaire to measure the internal branding initiatives. Kindly guide me on the same, amid-st your busy schedule.
Dear Dr Harquail,
I’m very interested in your paper. Could you please send me a copy?
Thank you in advance.
Kind regards,
Nina
Hi all,
Would it be possible if anybody can send me this article – hrm90386@myport.ac.uk! It seems really interesting – I am currently trying to sort my business research topic, and the relationship between brand both way customer and employee perspective is agreat interest of mine so this can hel me further with my ideas.
Thanks in advance =)
Dear Dr Harquail
I would be interested in reading your paper and in sharing it with my students.
Very many thanks
Rajani Naidoo
hi im doing research on this topic
hopefully you can send me a copy to my email..thanks 🙂
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Carl.
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Thanks,
hi!!!!
i want ur paper so that it would be helpful to do my projet work
Dr. Harquail– Just starting a new job in Employee Communications and would like to learn more about your research, if you would be so kind to send me your paper? Thanks so much, Nicole
Hi sir ,now am doing my final year MBA(HR) this semster i have project in this semster ,now i have choose the topic of employee branding so please send me your paper for reference.sir ,thanks & regards
HI,
sir,i am doing my MBA HR final year,i have choose the topic of employee branding.please send me a copy of your paper for my reference.its very useful to me..thanks and regards
Hello! I’d love a copy of the paper. I am the lead Communication Manager for my company’s brand refresh and we are currently working on the employee roll out.
Thank you!
Very interesting topic.
I am currently completing MBA research on this.
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Thankyou
Greetings Dr. Harquail,
May you kindly send me a copy of your paper? I am currently writing my dissertation research on Employee Branding and I would interested in viewing your piece.
Thanks
i’m doin a project on employee branding can yo pls send a copy of your work to my mail. 🙂 thank you
Dear Dr. Harquail,
I would appreciate a copy of your paper.
I am currently doing a research on employees branding.
If I quote any of your material I will first email you the details and ask permission.
Thank you.
Regards,
Cosimina
Personal & Corporate Image Brand Specialist
Dear Sir
I’ve read the summary of your paper and it got my attention so much that I ‘ve intended to do a research on it.Would you mind send me a full version of it?
Thanks in advance
Hi,
I’m doing my Ph.D on employee branding a powerful tool for employee retention in the Indian educational Industry. i would like to read your paper in detail and tentatively quote it in my research. please mail me a copy at surbhi02@gmail.com
thanks and regards
Prof Surbhi Jain
Dear Sir,
I am interested in reading more as I am planning to do a research on that field in Estonia. I would appreciate if You could send me a copy.
Thank You!
Eret
I’m having a subject on Employee Branding. Do you mind mail me to have further information on this topic? I really feel interested in your essay. Thank you so much.
Best Regards,
Arromia
Dr. Harquail
could you please send me a copy of your paper?
I really need it.
thank you.
Regads,
Go-doh Kim
I am a researcher keen to pursue the relation of employee branding and the impact it can have on organizational motivation levels.
The abstract of your article provides an insight and it is very interesting.
I kindly request you to please mail me the article for further read.
Thank you.
Mary
Dear Dr. Harquail,
My current assignment for my role is to establish Employee Branding for my company. Your article has caught my attention and I’m very keen in getting more articles with regards to Employee Branding from you, hence I would appreciate your kind help to share some article with me.
Thank you in advance.
Regards,
Sharifah Liza
Sir,
Request you to kindly send me the article as I’m currently gathering data on this topic for research purposes. Thank you!
Dear Dr. Harquail, can You send me paper? I am doing my master thesis on this subject and it would be helpfull if you could send it to me.
I would like to see your paper.
hi..plz can u help me for doing my project on this topic….
Dear Dr. Harquail,
I request you to kindly share the paper as i am writing a research paper on Employee branding.
I’ll be highly obliged.
Dear Dr. Harquail,
May i have a soft copy of this topic? I am conducting my research in terms of internal branding.
Many thanks
Dear Dr. Harquail,
Request you to mail me the full version of this paper, it will help in my corporate image building assignment-sonal2203@yahoo.com
many thanx
Sonal Dogra
Dear Dr. Harquail,
I would really appreciate it if you could share the paper with me .I am doing a research on the same topic.
Thanks and Regards,
Za
Dear Dr. Harquail,
I would really appreciate a copy of your paper, sounds eye-opening and exactly what we need in the startup I work at.
Thanks and regards,
Beatriz
Hello,
I would be really thankful to you if you can find out time to mail me your paper. This shall be very helpful in my project.
Thank you!
Dear Dr. Harquail,
I would also like a copy of your paper please. Thank you!
I would also like a copy of your paper please. Thank you!
Dear Dr. Harquail,
request a copy, as i am working on this subject too.
Regards,
Joe
Can you please mail me a copy ?
Thank you.
i am doing project work on this topic , i kindly request you to pls mail me the artical for further reading thank you.
Dear Dr. Harquail,
request a copy, as i am working on this subject too.
Regards,
Albert
Dear Dr. Harquail,
I would like to use your paper in my dissertation.
Many thanks
With your permission can I use your content in my research proposal for my school internship project?
Looking good to hear from you.
Thanking You
Regards
Shubham Kapoor
Please send me a copy of your paper. I would love to review as I am working to define our employment brand.
Thank you!
Dr. HARQUAIL:
Would love to read the paper as I’m interested in studying employee branding issue in the context of corporate image enhancement in public sector.
Hi Dr Harquail,
I am currently doing a research paper for my undergraduate program relating to employee branding. I would really appreciate it if I could get a copy of your paper as a reference to the research.
Thank you!
Hello,
I am currently writing my thesis about employee branding and i would like to quote your paper. Would it be possible sending me a copy.
Thank you
R
Dear Dr. Harquail,
I am doing project work on this topic right now, so I kindly request you to mail me your paper for further reading, I would really appreciate it. Thank you.
Dear Dr. Harquail,
I am now writing my thesis on Employee branding for pursuing MBA in HRM degree.
Would you send me the copy with my e-mail address?
THANK YOU!!
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