social media

Is Twitter is Really Changing Comcast’s Culture?: 7 Signs to Look For

October 26, 2009

Tweet If you read TechCruch or pay attention to social media gurus, you might think that Comcast was really making progress towards becoming more customer-oriented. We hear a lot about Frank Eliason and his leadership in getting Comcast onto social media to respond to customer complaints that, increasingly, are being voiced online. With @ComcastCares on […]

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Jews and Social Media: Aligned values reinforce an Authentic strategy

September 21, 2009

Tweet Can your organization’s core values make it easier for you to extend yourselves onto social media effectively? For some organizations, absolutely yes. Consider the opportunity for one Jewish organization as it considers its social media strategy. Last week I had the chance to work with a group of non-profit Jewish professionals in charge of […]

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Thin Mint-y Gate: Wal-mart’s Socia Media Opportunity

August 8, 2009

Tweet Where is Wal-mart’s social media outreach? This ongoing experience with “Thin Mint-y Gate” is raising a bunch of questions, for the audiences reading and commenting on blogs, for the Girl Scouts and their community, and for me as a blogger & management scholar. I hope I’ll get a chance to address some of these […]

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Why We Want Brandividuals on Social Media

June 11, 2009

Tweet Brandividuals are an important tactic for representing an organization online. Yes, I know, the term “Brandividual” is kind of funky, and maybe even has an annoying buzz, but as a concept it’s here to stay. Why? Because brandividuals are the most transparent, authentic and ultimately effective way of representing an organization in an online […]

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What’s your *personal* ROI as a Brandividual?

June 3, 2009

Tweet I’m not a wholehearted fan of personal branding. Some elements of applying a construct designed to sell products to the activity of selling oneself are a little questionable (as I argue in my Employee Branding research),  because personal branding can lead to an overly commercial understanding of the self. Quite simply, personal branding can […]

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Brandividual In Action: Follow @cbarger to watch General Motors transform

June 2, 2009

Tweet Here’s your chance to see someone in the brandividual role taking action, over time, in the face of a big challenge. When I gave my talk about The Rise of Brandividuals at last week’s Corporate Reputation Conference, I used the example (well-known in social media circles) of @scottmonty of Ford Motor Company to illustrate […]

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What’s a Brandividual?

May 20, 2009

Tweet When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not having TM’d the word myself. Back when I started researching the practices of employee branding and ‘wearing the brand’, I’d toyed with the idea […]

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7 Tips for Rendering Authenticity Through Social Media

March 12, 2009

Tweet As part of a presentation I’m giving on “Rendering Authenticity Through Social Media, ” I’ve been distilling advice for from around the online conversation on how organizations can use social media to present themselves authentically. The audience will be a group of managers (practitioners, not professors) who are not themselves directly responsible for social […]

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Tweet Yourself Like the Person You Want to Be

February 18, 2009

Tweet In nearly every corner of my blogging universe, someone is excited about Twitter. Other organizations & leadership bloggers, social media experts, branding experts, and even my info junkie friends are all finding something useful in the opportunity to share information in the super-condensed form of 140 characters. We think that Twitter is a tool […]

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Online Reputations and Authenticity

January 19, 2009

Tweet Through Andy Beal , the Marketing Pilgrim , I saw this interesting visual presentation (embedded at the end of this post) on the importance of online reputation management. The presentation is interesting in its design (more dense and active than your regular power-point presentation) but more importantly in its content. And, the presentation simple […]

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