Gulf Oil Spill

BP’s Bravest Brandividual: What could be motivating Darryl Willis?

June 22, 2010

Tweet If you’ve been paying attention to BP’s “Making it right” newspaper advertising, or if you’ve seen BP’s recent television advertising, you’ve seen BP’s new Brandividual Darryl Willis. Aside from Tony Hayward, BP’s walking PR disaster CEO, Darryl Willis is the only person with a name shown by BPs own advertisements as being in charge […]

Read the full article →

Authentic CSR: Should Dawn publicize its involvement in Oiled Bird Rescue?

June 10, 2010

Tweet Procter & Gamble and its Dawn Dishwashing Liquid are the targets of criticism and cynicism for their efforts to help the International Bird Rescue Research Center save birds who have been wounded by BP’s Oil Spill. While I’m quick to criticize any organization that promotes its Corporate Social Responsibility (CSR) efforts when all they […]

Read the full article →