For Purpose/For Profit Orgs

Organizational Identity, Employee Branding and Political Contributions: Should you care if The Body Shop leans Republican?

October 27, 2008

Tweet The Body Shop is Republican? Anita Roddick must be rolling over in her grave. Released last week were the results of a study that shows how organizations have supported the Republican and Democratic parties. The data include direct corporate support (through Political Action Committees) and/or the support of these organizations’ employees (through individual donations). […]

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3 Things the New York Jets Can Teach You About Authenticity

September 10, 2008

Tweet Who knew that the New York Jets knew so much about being authentic? The New York Jets moved into their new training facility in Florham Park, NJ, just last week. Stories about the new building (designed by Skidmore, Owings & Merrill LLP) describe it as huge, high-tech, state of the art, and light filled. […]

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Can a for-profit business organization that also pursues a social purpose be authentic?

April 24, 2008

Tweet There are so many examples of for-profit organizations whose for-purpose actions are suspect that it’s a little scary to bring up the subject. Where do we even begin? We should probably start by acknowledging that the questionable relationship between a ‘for-profit’ organizational identity and ‘for-purpose’ actions (aka: non-profit, socially responsible, charitable, philanthropic, etc.) is […]

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Honey is really bee vomit: Why we should label “NonProfit” Organizations “For-Purpose” Organizations

March 28, 2008

Tweet “You catch more flies with honey than vinegar.” Would this advice make any sense if, instead, it was: “You catch more flies with bee vomit than vinegar”? Heck no. That’s why it makes a difference when organizations have positive, attractive, and descriptive names. Names matter Names convey identity. They can be crafted to emphasize […]

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