authenticity

Use Real Authenticity to Establish Fake Authenticity: Sarah Palin shows organizations how

October 2, 2008

Tweet Almost anywhere we look at this election season there’s something to learn about authenticity.  This is especially true when we’re able to draw analogies between individuals and organizations. Watching the ways that individuals work to present themselves as authentic , we can learn tactics that organizations can use. Sarah Palin has been very effective […]

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Which organization has the most integrity?

July 1, 2008

Tweet Last week’s AdAge online poll asked the simple question: Which organization has more integrity: J&J, Google or UPS? It seemed to me like a dumb question… … because the voting system doesn’t let people explain their reasoning and thus you can’t really understand how voters define integrity or make their decisions. Websites have these […]

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Can an employee be “too authentic”?

February 28, 2008

Tweet “The guy was too authentic to do his job!” The employee in question worked for an organization that created “lifestyle” products for the action sports market. He worked as an editor and was responsible for updating the organization’s website every morning. The organization positioned itself as having authentic insight into the action sports community, […]

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You don’t have to ‘live the brand’ to give the brand

February 22, 2008

Tweet “Living the Brand”, an internally-focused branding strategy  heralded by marketing gurus , is being touted in the March 2008 issue of the Harvard Business Review. HBR features a case discussion about how to achieve organizational authenticity at the fictional Hunsk motorcycles. Marty, Hunsk’s new marketing manager, is intent on reinvigorating Hunsk’s brand by making […]

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