Social Media, Web 2.0 & Org 2.0

A Surprising Reason Why Website Logins Matter

June 6, 2011

Tweet Why do we really need to log in to websites we use all the time? Why do those logins really matter, to us personally? Logins matter for three reasons– two that are predictable, and one that’s rather surprising. 1. Website logins improve the targeting of the site itself, in ways that benefit the organization. […]

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Authentic Corporate Reputations: The Real PR Challenge

May 27, 2011

Tweet To craft a corporate reputation that seems authentic, claims about the organization’s character must be anchored in real features of the organization. It’s the organization’s job to demonstrate a link between reputation claims and real features, and it’s the PR professional’s job to explain a link between claims and real features. (This post is […]

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Does Your Social Media Policy Create a Platform for Racism?

May 17, 2011

Tweet I bet you don’t think it does. I bet you think that your social media policy, and your ‘create a blog for our business using other people’s user-generated content’- approach, is impervious to racism masked as business advice, as research findings, or as interesting content. I bet that’s exactly what PsychologyToday.com thought, too. They’ve […]

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Are Your Social Business Systems Designed for Extraction or Contribution?

May 12, 2011

Tweet The move of social business systems into work organizations exacerbates a tension that’s built into every idea-intensive workplace. Idea-intensive workplaces ask employees to contribute not just the work of their bodies, but also the work of their minds and their hearts. These workplaces set up a tension between asking people to give of themselves […]

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7 Reasons To ReThink Social Scoring Inside Social Organizations– before it’s too late

April 25, 2011

Tweet “Manager A’s results with the department’s implementation of Program X were outstanding, but her internal Klout score is only a 43. Given her low influence score, it looks like she’s not as good a leader as Manager B. I know that Manager B has been with us only two years, and hasn’t yet finished […]

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Social Organizations and IT Leadership: Resources

April 14, 2011

Tweet For students at my class on “Social Organizations, Systems of Engagement and the IT Leadership Challenge”, here are the resources for the charts and some key ideas. I also added links to some interesting posts that can flesh out some of the ideas we discussed in class. As always, you can email me with […]

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Systems of Engagement: Technology for Social Organizations

April 13, 2011

Tweet “Systems of engagement.” Isn’t that an evocative term? The minute I read it, I knew that the term “systems of engagement” captured something important–but what? I searched the web, I even consulted Quora, but I found no definition of “systems of engagement” that incorporates all that the term evokes for me. So at the […]

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Why Women DON’T Rule the Internet

March 24, 2011

Tweet TechCruch’s recent post Why Women Rule The Internet by Aileen Lee, and the interwebz response to it, is an exercise in wish fulfillment and diversion. With all due respect to Ms. Lee and her advocacy for women, social networking and shopping are not displays of power. I hate to break it to you, girlfriends, but we […]

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Action Branding: Using activity streams to authenticate identity claims

March 23, 2011

Tweet Action Branding is the concept that brands are the sum of their actions. — Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, and thus authenticate, the character, values and purpose they claim to have. — Social media creates opportunities for individuals and organizations to track, organize […]

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