Organizational Design

7 Signs of Change at Comcast: What I’ve found so far

October 28, 2009

Tweet It looks like Comcast is, in fact, working to integrate its social media efforts into its internal systems. This integration of their customer contact efforts, along with internal leadership initiatives, is powering overall organizational change. In my previous post, I questioned whether people were assuming cultural change at Comcast simply because their CEO claimed […]

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Is Twitter is Really Changing Comcast’s Culture?: 7 Signs to Look For

October 26, 2009

Tweet If you read TechCruch or pay attention to social media gurus, you might think that Comcast was really making progress towards becoming more customer-oriented. We hear a lot about Frank Eliason and his leadership in getting Comcast onto social media to respond to customer complaints that, increasingly, are being voiced online. With @ComcastCares on […]

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Burned by Inauthenticity

September 14, 2009

Tweet I had almost forgotten the details of our family’s bad experience with a national espresso chain after my daughter was burned by a grande hot tea on her way to the Big Apple Circus. Then I saw this article about a toddler being burned by a hot hash brown at Dunkin Donuts, and my […]

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Who is advising the NY Jets Management?

August 19, 2009

Tweet Whoever it is, they are doing a good job! I’m not talking about rosters, game strategies or coaching assignments– I’m talking about using a deep understanding of how to support your whole organization in moving towards a goal. Last fall, I posted about the Jets’ new training facility, and how it was designed explicitly […]

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When the Organization Wears its Brand

July 31, 2009

Tweet The organization itself can wear the brand — it isn’t just the employees’ who can “wear the brand”. The organization’s physical being can (and should) express its brand and purpose. When an organization expresses its purpose through the way it is physically situating itself, I like to think of it as “whereing” the brand. […]

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Resources for Authenticity: Being vs. Understanding

June 30, 2009

Tweet What resources can organizations draw on to create and sustain an authentic sense of “who they are”? My class with the Darden EMBA students on Saturday danced around the questions of “How do organizations ‘source’ their identity? and “How do organizations sustain their authenticity?” Even though we had a chance to discuss many other […]

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Why We Want Brandividuals on Social Media

June 11, 2009

Tweet Brandividuals are an important tactic for representing an organization online. Yes, I know, the term “Brandividual” is kind of funky, and maybe even has an annoying buzz, but as a concept it’s here to stay. Why? Because brandividuals are the most transparent, authentic and ultimately effective way of representing an organization in an online […]

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I can’t wait until 2057 to get a “man-sized” paycheck. Can you?

April 28, 2009

Tweet It’s possible that I won’t be around in 2057. If I am around, I probably won’t be lucid. And if I am lucid, I sure as hell hope that I’m not still working full time. But if I want to get a “man-sized” paycheck and see the gender wage gap disappear for good, I […]

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