NYU: Patterns of Entrepreneurship Students: Readings
Be sure to read:
About the challenges of “organizations’
Is your organization flourishing or withering?
Is Authenticity the key to being “Meaningfully Different”?
About the role & opportunities of Social Media
7 Tips for Rendering Authenticity Through Social Media
Jews and Social Media: Aligned values reinforce an Authentic strategy
Supermodels on Twitter: Five Ways to Rock the Twitter Runway
Is Twitter is Really Changing Comcast’s Culture?: 7 Signs to Look For
Helpful to read:
When Will “Social Business” Become Social Change Business
Should Non-Profits Buy $800 Chairs?
B Corporation Identity: An Opportunity for Organizational Authenticity
3 Reasons Why Employee Engagement is a Scam
Honey is really bee vomit: Why we should label “NonProfit” Organizations “For-Purpose” Organizations
Food for thought, maybe relevant to your personal interests:
An MBA’s loss on 9/11: A Tale of Two Responses
Only A Cosmetic Apology? MAC’s Juarez Controversy & Fauxial Awareness
Retail Environments
Can Starbucks Touch Your Soul?
That Special Starbucks: Does the place help the people be authentic?
Football
3 Things the New York Jets Can Teach You About Authenticity
Designing for Authenticity: More on the NY Jets
Personal Branding
Don’t Let Personal Branding Stifle your Authentic Voice
Authentic Twitter: Are exclamation points unprofessional?
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
