why be authentic

5 (More) Reasons Why Being Authentic Can Be Bad for Your Organization

March 13, 2008

Tweet Being authentic limits who your organization can attract as partners. Not every organization wants to do business with an organization that’s authentic, because authentic organizations can be demanding partners. Authentic organizations need partners who will support the organization’s dedication to authenticity, who will appreciate why the organization dedicates its resources to sustaining authenticity, and […]

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