wearing the brand

Employee Branding at BP: Do snazzy uniforms protect the response teams?

June 16, 2010

Tweet Somebody at BP has been reading The Onion. BP has figured out that dressing their employees in groovy outfits can help build esprit, camaraderie and a even a sense of importance. Okay, I’m being snarky here… but I am wondering about the positive (and possibly negative) effects of the outfits these BP control center […]

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Corporate Logo Tattoos: The wrong way to wear the brand

March 31, 2010

Tweet In the domain of “things I just don’t understand about people’s relationship(s) to organizations” is this nagging question: Why would anyone want to brand themselves with a corporate logo? Way back when I began studying organizational identification and employee branding (branding in the metaphorical sense), I heard about an April Fool’s Joke on NPR […]

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Fix the Brand of Men’s Figure Skating: Send Out the Clowns, and get me Johnny Weir

February 19, 2010

Tweet The ‘Brand of Men’s Figure Skating’ is broken. The brand lacks coherence, it isn’t compelling, and sometimes it isn’t even attractive. And it’s all because of what those guys wear. In an ideal world, the Brand of Men’s Figure Skating reflects a hearty frisson between between the brand’s two defining attributes: Athleticism & Artistry. […]

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Crafting Business Avatars: An Authenticity Exercise

October 19, 2009

Tweet We all need to stop playing around with how we represent ourselves visually online, at least where work is concerned. That’s what Gartner Consulting advises. They released a report last week proclaiming that Enterprises Must Get Control of Their Avatars. The animated avatars that an organization’s employees use when they participate as organization members […]

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When the Organization Wears its Brand

July 31, 2009

Tweet The organization itself can wear the brand — it isn’t just the employees’ who can “wear the brand”. The organization’s physical being can (and should) express its brand and purpose. When an organization expresses its purpose through the way it is physically situating itself, I like to think of it as “whereing” the brand. […]

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What’s a Brandividual?

May 20, 2009

Tweet When I read that David Armano had “invented” the term “Brandividual” a few months ago, I muttered choice words from an array of Continental languages and berated myself for not having TM’d the word myself. Back when I started researching the practices of employee branding and ‘wearing the brand’, I’d toyed with the idea […]

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On the importance of Flair

May 6, 2009

Tweet The origin of “flair”? Every Organizational Behavior scholar’s favorite cult flick: Office Space.

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Wearing the Brand: Good idea, bad execution by Thai Highway Police

February 10, 2009

Tweet Employees are often asked to wear clothing and accessories that visually reflect how their organization wants others to see it. Anyone who’s seen a Southwest Airlines employee in shorts and a polo shirt, a New York Symphony Orchestra violinist in his tuxedo, or Jennifer Aniston sporting some "flair" has seen employee branding in action, […]

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McCain Campaign Exploits the Race of Their Hired Help

October 28, 2008

Tweet The McCain Campaign has hired Obama supporters to work as as "paid volunteers ."  As reported by Tom Baldwin in the UK Times, and picked up by The Huffington Post and the Daily Kos, the McCain Campaign is paying temp workers $10 an hour to go door to door handing out absentee ballot requests. […]

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