I don’t get it. My “Tree Guy”, the fellow who sprays professionally applies pesticides to my hemlock hedge to prevent wooly adelgids from sucking the life out of them, came by to make sure we were renewing our contract with him. Some of his customers are switching to less expensive, less professional solutions, and others [...]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
