uniqueness

Twitter Lists: Coolness or Ease of Categorization?

October 30, 2009

Rethink the conventional ‘meaning’ of Twitter Lists. Now that Twitter lists have been rolled out more broadly, it’s possible for many/most of us using Twitter to create lists of those whom we follow (great– easier than Tweetdeck!). It is now also possible for us to see which Twitter lists how many Twitter lists we’ve been [...]

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5 (More) Reasons Why Being Authentic Can Be Bad for Your Organization

March 13, 2008

Being authentic limits who your organization can attract as partners. Not every organization wants to do business with an organization that’s authentic, because authentic organizations can be demanding partners. Authentic organizations need partners who will support the organization’s dedication to authenticity, who will appreciate why the organization dedicates its resources to sustaining authenticity, and who [...]

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