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7 Reasons To ReThink Social Scoring Inside Social Organizations– before it’s too late

April 25, 2011

“Manager A’s results with the department’s implementation of Program X were outstanding, but her internal Klout score is only a 43. Given her low influence score, it looks like she’s not as good a leader as Manager B. I know that Manager B has been with us only two years, and hasn’t yet finished Program [...]

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Action Branding: Using activity streams to authenticate identity claims

March 23, 2011

Action Branding is the concept that brands are the sum of their actions. – Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, and thus authenticate, the character, values and purpose they claim to have. – Social media creates opportunities for individuals and organizations to track, organize and [...]

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How Social Media Reveals Invisible Work

January 27, 2011

Social Media helps us get work done. And, Social Media has a unique ability to show us something about how we get work done that we often overlook. It allows us to see both conventional work and “invisible work”. What is invisible work? Invisible work includes all kinds of energy and tasks that contribute to [...]

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How Social Media Create Organizational Meaning

January 18, 2011

Social media tools can transform an organization. One of the things I enjoy so much about social media is the chance to be (more often) the person I am, with my specific sets of talents, interests, and goals. Every time I extend myself out on social media, I get to choose what I’ll say, how [...]

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Be Your Own Hashtag

December 15, 2010

Do you ever have a good idea, but find yourself unable to execute it fully because the technology simply isn’t available? And, then, just a few short years later the technology appears and you squeal “Where Have You Been All My LIFE!”? I’ve been having that relationship with the concept of hashtags. A hashtag is [...]

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Supermodels on Twitter: Five Ways to Rock the Twitter Runway

April 1, 2010

I’m not sure whether Naomi, Linda, Tatiana, Christy, or Cindy are really on Twitter, but if they are, their strategy probably involves one of five “supermodels” of Twitter participation. [Yes, that's what we call a bait 'n switch, but since you're more interested in Twitter than in Supermodels, you don't really mind, right?] If you [...]

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Social Media Risks: Restoring trust when your brand mascot is a killer (whale)

March 2, 2010

The challenge of being authentic on social media can be scary. Many organizations are afraid of being ‘on’ social media platforms like Facebook and Twitter, where they (or their representatives) are accessible and active in real time. They worry that participating in real time on social media platforms will expose them as unthinking, out of [...]

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Authentic Twitter: Are exclamation points unprofessional?

January 20, 2010

Exclamation Points: An Authenticity Issue Last week, I got a bit of crap from I was chided by one of my colleagues for sending a 4-line email with three (three!!) exclamation points. This colleague also pointed out that I occasionally sprinkle my tweets with exclamation points. This is a problem. These exclamation points, s/he explained, [...]

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Twitter Lists: Coolness or Ease of Categorization?

October 30, 2009

Rethink the conventional ‘meaning’ of Twitter Lists. Now that Twitter lists have been rolled out more broadly, it’s possible for many/most of us using Twitter to create lists of those whom we follow (great– easier than Tweetdeck!). It is now also possible for us to see which Twitter lists how many Twitter lists we’ve been [...]

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7 Signs of Change at Comcast: What I’ve found so far

October 28, 2009

It looks like Comcast is, in fact, working to integrate its social media efforts into its internal systems. This integration of their customer contact efforts, along with internal leadership initiatives, is powering overall organizational change. In my previous post, I questioned whether people were assuming cultural change at Comcast simply because their CEO claimed change [...]

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