July 7, 2009
What is the best way to represent an organization visually on social media like Twitter? On every social media platform, a participant can be represented by a username, screen name, or “handle” and also by a visual image. So along with choosing a good handle, an organization and/or its online representative needs to choose an [...]
Read the full article →
June 11, 2009
Brandividuals are an important tactic for representing an organization online. Yes, I know, the term “Brandividual” is kind of funky, and maybe even has an annoying buzz, but as a concept it’s here to stay. Why? Because brandividuals are the most transparent, authentic and ultimately effective way of representing an organization in an online conversation. [...]
Read the full article →