I’m not sure whether Naomi, Linda, Tatiana, Christy, or Cindy are really on Twitter, but if they are, their strategy probably involves one of five “supermodels” of Twitter participation. [Yes, that's what we call a bait 'n switch, but since you're more interested in Twitter than in Supermodels, you don't really mind, right?] If you [...]
I am an organizational consultant, change advocate, and organizational identity/reputation scholar with a PhD in leadership & organizations. I research, write about, and consult with organizations on the relationships between organizational identity, actions, and purpose. I teach Technology Management, part-time, at Stevens Institute of Technology.
My current research focuses on how social technologies in the workplace can drive organizational change, generate meaning, and catalyze purpose. See the 
Personal Branding: It’s Different for Girls
November 12, 2010Personal branding is inescapable.¹ A person simply cannot participate in online forums, much less in their full career, without deliberately or unintentionally crafting and framing the way that they are seen by others. However, while personal branding is inescapable, it isn’t easy to make it work in our favor. Personal branding is fraught with choices [...]