social media

Social Media for Social Change — Inside the Organization?

February 15, 2011

This post is featured on Social Media Today. How has the activity of organizational change been changed, with the advent of social media? Back when I was an internal OD/Org Change manager in the Soap Plant, we spread ideas about change the old-fashioned ways: meetings, photocopied paper mail, and face-to-face conversations. With the rise of [...]

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CSR that Improves the World But Leaves Your Damaging Business Model Intact: Authentic or not?

February 9, 2011

How can your organization claim to be making the world better, when your business model depends on making the world worse? This question about corporate social responsibility efforts has bugged me for decades — pretty much since I learned what capitalism was. The question came up again for me Tuesday during the conversation at the [...]

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How Social Media Reveals Invisible Work

January 27, 2011

Social Media helps us get work done. And, Social Media has a unique ability to show us something about how we get work done that we often overlook. It allows us to see both conventional work and “invisible work”. What is invisible work? Invisible work includes all kinds of energy and tasks that contribute to [...]

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How Social Media Create Organizational Meaning

January 18, 2011

Social media tools can transform an organization. One of the things I enjoy so much about social media is the chance to be (more often) the person I am, with my specific sets of talents, interests, and goals. Every time I extend myself out on social media, I get to choose what I’ll say, how [...]

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Insights about Authenticity from the Open Community Book Tour

December 22, 2010

I’m taking part in the virtual book tour and are doing to explore concepts from . Maddie and Lindy, along with their colleague Jamie Notter, have long been some of my favorite bloggers. “Even though” they write about communications strategies, and focus on a very specific type of organization (associations), their ideas are big, broadly [...]

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Personal Branding: It’s Different for Girls

November 12, 2010

Personal branding is inescapable.¹ A person simply cannot participate in online forums, much less in their full career, without deliberately or unintentionally crafting and framing the way that they are seen by others. However, while personal branding is inescapable, it isn’t easy to make it work in our favor. Personal branding is fraught with choices [...]

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Supermodels on Twitter: Five Ways to Rock the Twitter Runway

April 1, 2010

I’m not sure whether Naomi, Linda, Tatiana, Christy, or Cindy are really on Twitter, but if they are, their strategy probably involves one of five “supermodels” of Twitter participation. [Yes, that's what we call a bait 'n switch, but since you're more interested in Twitter than in Supermodels, you don't really mind, right?] If you [...]

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Social Media, False Urgency & Anywhen: Chris Brogan shows how to improve your Work-Life Fit

March 15, 2010

Blogger & Trust Agent extraordinaire, Chris Brogan, recently shared a mini rant that contained an important demonstration of work-life initiative. His suggestion — that we learn to recognize and respect what really is or isn’t ‘urgent’ — is a key element of constructing a healthy relationship between work and the rest of your life. Chris [...]

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Social Media Risks: Restoring trust when your brand mascot is a killer (whale)

March 2, 2010

The challenge of being authentic on social media can be scary. Many organizations are afraid of being ‘on’ social media platforms like Facebook and Twitter, where they (or their representatives) are accessible and active in real time. They worry that participating in real time on social media platforms will expose them as unthinking, out of [...]

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Authentic Student Entrepreneurs: Embedding Personal, Product and Organizational Brand

February 17, 2010

What do fledgling entrepreneurs need to know about creating authenticity? And what, if anything, does this have to do with cupcakes? I had a chance to try to boil it all down to a few key ideas when I taught two classes of an undergraduate Entrepreneurship course at NYU’s Stern School of Business. My colleague, [...]

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