social media

4 Reasons Why Socializing Your Intranet Makes Organizational Change Easier

August 3, 2011

You can make the process of becoming a Social Organization a little easier if you start by socializing your intranet. Why? Because the shared, cohering nature of your intranet makes ‘social’ change efforts more comprehensive, more democratic, less scary, and more reinforcing of collective identity. In my previous post, I argue that we should develop [...]

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Social Organizations from the Inside Out: Start with Your Intranet

July 27, 2011

What’s the best strategy for making your organization more social? Where do you start to transform your systems, so that you can transform your organization? Many social media experts suggest that you work from the outside-in. They encourage organizations to start with one function and one stakeholder group, and ‘get social’ by linking CRM (customer [...]

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Purpose is the Killer App: Why Organizations Need Social Business Tools

July 12, 2011

What will it really take to get organizations to adopt social media tools inside the enterprise? Mere numbers won’t compel us, so don’t count on ROI. The shiny object syndrome won’t hold our attention, so back off with the bells and whistles. And, please, don’t work on us with peer pressure. We’re above trying to [...]

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7 Ways That Social Business Advice is Wrong for Your Organization

June 9, 2011

“Social Business” is coming to your organization, whether you’re ready or not. Social business tools, also known as enterprise social media or systems of engagement, are increasingly being advocated by vendors and consultants as tools that help any organization do its work better. But, while the influx of social tools could really benefit your organization, [...]

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7 Reasons To ReThink Social Scoring Inside Social Organizations– before it’s too late

April 25, 2011

“Manager A’s results with the department’s implementation of Program X were outstanding, but her internal Klout score is only a 43. Given her low influence score, it looks like she’s not as good a leader as Manager B. I know that Manager B has been with us only two years, and hasn’t yet finished Program [...]

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Systems of Engagement: Technology for Social Organizations

April 13, 2011

“Systems of engagement.” Isn’t that an evocative term? The minute I read it, I knew that the term “systems of engagement” captured something important–but what? I searched the web, I even consulted Quora, but I found no definition of “systems of engagement” that incorporates all that the term evokes for me. So at the end [...]

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Action Branding: Using activity streams to authenticate identity claims

March 23, 2011

Action Branding is the concept that brands are the sum of their actions. – Extending this concept to personal brands and organizational brands, action branding helps individuals and organizations demonstrate, and thus authenticate, the character, values and purpose they claim to have. – Social media creates opportunities for individuals and organizations to track, organize and [...]

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Use Extreme Leverage 2.0 to Change The Social World

March 11, 2011

Traditionally, extreme leverage is something organizations worked hard to avoid.   Now, in the social media landscape,  ”Extreme Leverage 2.0″ is something that evey organization should embrace. Why? Because Extreme Leverage 2.0 allows a few people, in relatively small businesses, to change the world for their stakeholders. Understanding Extreme Leverage 2.0 In the world of corporate finance, [...]

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She Should Talk At TED Twitter Campaign: F.A.Q.

March 6, 2011

The @SheTalksTED Twitter account has been busy this week, nominating over 350 influential women (and counting!) as possible speakers for future TED conferences. In addition to lots of suggestions, and support, we’ve also gotten some questions about the @SheTalksTED campaign. We hope that our answers, below, fill in the blanks. Please tweet us or send [...]

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