sharing

Growth Hacking To Scale Generosity

August 14, 2014

Tweet When a startup like Harrys.com launches with an outreach campaign that that gets 85K potential customers to share their email address, people are impressed. When the cofounder of that company writes a 3,700 word explanation of what they did to achieve those results, and then posts it on one of America’s most popular business blogs […]

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Three Design Principles for Generative Business

March 20, 2014

Tweet As I was being nudged to consider whether the term “boost” really captured the central dynamic of generative businesses, I realized that it actually only represented the very first element of what it takes to be generative. Note: Since this is more like an essay than a post, I’ve added some jumps so that […]

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Why Zipcar Is Not the “Sharing Economy”

January 9, 2013

Zipcar isn’t a sharing business, so it can’t create the sharing economy. Who can? Businesses that support customer-to-customer relationships and reciprocal caring.

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