Scott Monty

Thin Mint-y Gate: Wal-mart’s Socia Media Opportunity

August 8, 2009

Where is Wal-mart’s social media outreach? This ongoing experience with “Thin Mint-y Gate” is raising a bunch of questions, for the audiences reading and commenting on blogs, for the Girl Scouts and their community, and for me as a blogger & management scholar. I hope I’ll get a chance to address some of these questions [...]

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What’s your *personal* ROI as a Brandividual?

June 3, 2009

I’m not a wholehearted fan of personal branding. Some elements of applying a construct designed to sell products to the activity of selling oneself are a little questionable (as I argue in my Employee Branding research),  because personal branding can lead to an overly commercial understanding of the self. Quite simply, personal branding can become [...]

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Brandividual In Action: Follow @cbarger to watch General Motors transform

June 2, 2009

Here’s your chance to see someone in the brandividual role taking action, over time, in the face of a big challenge. When I gave my talk about The Rise of Brandividuals at last week’s Corporate Reputation Conference, I used the example (well-known in social media circles) of @scottmonty of Ford Motor Company to illustrate what [...]

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