February 4, 2009
How does an Authentic Organization create green products? In her advice to organizations that want to reposition their corporate brands as “eco-friendly”, Susan Gunelius of Corporate Eye argues that organizations need to start being green before they claim to be green. As Gunelius explains: Your customers aren’t going to believe messages claiming your (corporate) brand [...]
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February 1, 2009
We’re delighted to feature a guest post from Mignon van Halderen, an expert on Organizational Reputation Management. Mignon is Assistant Professor at the Rotterdam School of Management (RSM), Erasmus University. At RSM, Mignon works in the Corporate Communication Centre where she combines teaching and applied research projects within the fields of Reputation Management and Corporate [...]
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