April 18, 2011
What are we learning as we watch (and help) social media, consumer-outreach -style tools, make their way into the organization? We’re learning that this phenomenon can be understood from a wide range of disparate perspectives, which don’t necessarily see eye-to-eye. At least not yet. Still, I’m anticipating a convergence among perspectives that will create a [...]
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March 11, 2011
Traditionally, extreme leverage is something organizations worked hard to avoid. Now, in the social media landscape, ”Extreme Leverage 2.0″ is something that evey organization should embrace. Why? Because Extreme Leverage 2.0 allows a few people, in relatively small businesses, to change the world for their stakeholders. Understanding Extreme Leverage 2.0 In the world of corporate finance, [...]
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